Adient

When Adient, the world leader in automotive seating, needed a global rebrand, they turned to another industry leader: TISA. The scope of the rebrand encompassed 191 sites over 32 countries. TISA’s global program team was well-positioned to manage the scope and scale of the project. TISA worked collaboratively with Adient’s design firm to develop consistent standards, guidelines and prototypes which was an integral part to the programs success for global consistency of the brand and program cost.

The initial design would have required fiberglass molds for fabrication. This would have caused longer lead times and higher costs especially in regions with a lower volume of signs. The new design took into consideration global manufacturing restraints and techniques providing a more cost-effective solution.