Lexmark

Lexmark’s newest project: a global rebranding implementation program for 110 sites in 52 countries – was no exception. TISA was asked to provide conceptual drawings for each existing branded item, internal and external signage. Once approved by Lexmark’s global design and marketing teams, the next step was to implement the concept throughout all locations. TISA created interior, mid-rise and high-rise signage. Lexmark’s signature green logo is comprised of 4 separate shades of green positioned strategically to provide the illusion of depth and gradient.